Chrome is not 100% Pure metal

Google’s Chrome has an imploring clean look and renders websites faster than any other browser. Google is giving all this to users free of charge, but there are strings attached. The browser will give Google access to valuable user data.

The Chrome comes with (so-called) Omnibox pre-installed, where a user types in a search query or a website URL. As long as Google is your default search engine and the suggest feature is left on, Google will capture 2% of the data entered into the Omnibox and keep it for its own records. If Google’s Chrome attains its much anticipated success, the internet giant will have an exceedingly valuable stream of new user data, not bounded to what users search but what websites they visit outside of the Google’s web space.

Google has made it clear that such “tracking Capabilities” can be switched off by the user. If the user switches on the “Incognito” privacy function, then Google will have no trace.

Forrester Research analyst Sheri McLeish believes that it would be “counter-intuitive for Google not to use Chrome to gain more user data”. She went on to discredit the privacy function “it doesn’t mean they don’t collect that information, or won’t.”.

The potential of tapping user data for targeted advertising is huge.

We all know that Google’s Chrome is not created solely as new stream of user data, Sheri agrees too. Google has Vowed to establish Chrome as the “central access point” of all of its internet services.

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