Microsoft Kicks off Ad Campaign
Microsoft has started a new major ad blitz to regenerate its Windows brand, which has been overshadowed in the past years due to ads by its long time rival Apple. The campaign will be targeted mainly at the Windows Vista operating system.
The ad features Microsoft Company Chairman Bill Gates and Comedian Jerry Seinfeld, it has been 18 hrs since the ad is being aired on different TV channels and it’s left many viewers scratching their heads. Microsoft’s Brad Brooks is happy about that and he says “It’s got a lot of people talking and that’s exactly what we wanted,” . He claimed the ad was a “teaser” to a much longer campaign. The campaign has an estimated budget of about $300 million.
Brooks went on to say Microsoft wants to “engage customers in a conversation and dialogue in a humorous and intriguing way,”. He recognizes the fact that Microsoft needs more than just ads to restore its brand image. The Company is going to open store-in-store locations in major retailers like best-buy and Circuit City, a method Apple employed at Best-Buy and CompUSA. Microsoft will also be hiring “Windows Gurus” who are the equivalent of Apple’s Geniuses for Microsoft.
The Software Giant is also going to engage in other methods of promoting the Windows brand, which will come forward in the months ahead.
Comments
Leave a Reply
-
Revenue Tips
-
Our Customers
-
Suggested Sites
ID Card Printing
Technorati Profilemileage credit card
www.milecardreviews.com - your guide to the best mileage credit cards....compare and apply now! we've spent hundreds of hours going through all of the best travel, mile, reward, points and mileage credit card offers out there for frequent flyer miles.Corporate Gifts 8mm film to DVD - retain family memories with the only frame by frame digital restoration service in the united states for your 8mm film to dvd today. bad credit fix - utilizing our famous v phase credit repair process will fix your bad credit legally and easily 