Google Eyes Revenue from Online Games
Google Inc has marked its entry into online gaming by launching technology that will insert advertisements into online video games and thus make money from the lucrative online gaming industry.
On Wednesday, Google announced the launch of a software called AdSense for Games which allows image, video or text advertisements to be placed at the start, end or at a change of level in an online game. At present, the software is in beta testing and will be an extension of its AdSense program which matches ads to the content of websites. The advertisers will be charged on a cost-per-impression or cost-per-click basis and the revenue will be shared between Google and the game developers or publishers.
Among the game makers that Google is working with are Konami Corp as well as Demand Media which is run by former MySpace chairman Rosen Blatt. Google is also in talks with advertisers like Sprint Nextel Corp and Sony Pictures from Sony Corp.
Google Inc is the leader of online search and advertising market and is eager to get a share of the booming online gaming sector. According to data provided by comScore, more than a quarter of Internet users or roughly 200 million people play games online with their numbers increasing by 17% every year.
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