Apple Stays Confident Despite Recession Fears
The current global financial crisis has seen some if the biggest names on Wall Street collapse like a house of cards. But the worst financial situation since the Great Depression of the 1930s has apparently had no impact on the fortunes of Apple Inc which continues to launch premium products at premium prices in a market battered by the meltdown.
Ably led by Steve Jobs, Apple last week introduced a revamped line of notebook computers as well as a new wide-screen display monitor. The only concession that Mr Jobs seem to have made to the present frugal times was to have brought down the price for the entry-level MacBook from $1099 to $999. however the rest of Apple’s notebooks continue to enjoy the premium pricing of $1299 to $2499.
Industry-watchers and investors are now keenly awaiting Apple’s earnings report for the quarter ending September 30 which will reveal how far Apple has managed to take over the PC market share from Windows. some analysts like Yair Reiner from Oppenheimer & Company expect Apple’s sales of desktop models to rise by 13% to 4.3 million in 2009 fiscal year and notebook sales to grow by 12 % to 6.76 million while others believe that if the recession in the American economy is severe enough, no one can be fully inured from its effects.
New Versions of MacBook and MacBook Pro Hit the Stores
Newly launched laptops from Apple Inc, the MacBook and MacBook Pro are ready to hit the Apple stores in anticipation of the hectic holiday shopping season ahead.
Both the MacBook and MacBook Pro come with an aluminium enclosure and have a black screen covered end to end with glass but while MacBook has a 13-inch screen, the Pro comes with a 15-inch version. The LED backlighting in both models is quite bright which makes them usable in outdoor bright conditions.
While the previous model of MacBook Pro had most of its ports on the left side, now both the models have the ports on one side only. However the MacBook Pro comes with a larger 85-watt adapter whereas the MacBook has a smaller 60-watt adapter. One of the new features of these two laptops is the clickable glass trackpad. Along with this is a new set of supported multi-finger gestures which can be configured by the new trackpad preference pane or the new Trackpad Control panel.
The new MacBook weighs 4.5 pounds and is half a pound lighter than its previous version while the new MacBook Pro is slightly heavier than its predecessor. Both the new MacBooks are compatible with iPhone headphones. The new MacBook Pro comes with two separate graphic subsystems, one which uses more energy and is more powerful, the NVIDIA GeForce 9600M GT and the other NVIDIA GeForce 9400 M which is less powerful but uses less energy and is the one included in the new MacBook.
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