Wal-Mart Online Store to Sell Products from Other Vendors

August 31, 2009 · Filed Under Business · Comment

In a new business move, Wal-Mart Stores Inc will now allow outside retailers to sell around one million items from its online store, Walmart.com. The step is being seen as an attempt by the retail giant to tap into the vast reserve of online consumers across the world.

Some of the retailers that Wal-Mart has roped in to sell goods through its online store are CSN Stores, eBags and Pro Team. According to Wal-Mart the main reasons for selecting these retail companies are because they have large product assortments and proven track record of customer service.

Wal-Mart is the largest retailer in the world and its online store sell products across a vast range of categories like home, toys, baby, apparel as well as sports goods and related memorabilia. Market experts believe that the move will allow Wal-Mart explore newer areas of growth since its real stores have pretty much saturated the American market. Moreover its web portal will enable Wal-Mart to reach online consumers in places from Europe and South Korea where it does not have a real presence.

The decision to include other retailers in its online store will allow Wal-Mart to catch up with major e-commerce portals like Amazon.com and Apple.

Tags: Amazon.com, Apple online store, Wal-Mart online store, Walmart.com