Google’s Chrome OS to be ready for 2010 holidays
High-speed internet on low-costing computer? Wait till next holidays!
Well yes, consumers across the world will have to wait till the nest holiday time to find out if the Google Inc.’s new operating system can deliver on its promise to make low-cost computers run faster.
On Thursday, Google declared the company’s target as late 2010 during its preview of the must anticipated operating system. With this, Google aims to challenge the software giant, Microsoft Corp’s Windows.
Microsoft’s Windows has been the most popular choice or rather a foundation for majority of the PCs across the globe since the 1990s!
The Internet search leader, Google, announced its plans earlier in July for an operating system named on its Chrome web browser. The company at that time revealed that the chrome OS would be up for public towards the second half of 2010.
However now, Google Inc, is taking its time for the outsider programmes to also contribute to Chrome OS, which is being developed under an open-source model.
Google adds automatic captions to YouTube
This deserves applaud! In a significant move towards helping the deaf in the intert age, Google Inc. on Thursday announced that the company was now on adding automatic caption capability to videos on YouTube.
Google stated that the machine generated captions would initially be available only in English and on videos from 13 YouTube “partner channels”. However, the company aims to extend the feature eventually to all videos uploaded to the site.
Vint Cerf, popularly known as the Father of Interent, and also the Google vice president observed, “Google believes that the world’s information should be accessible to everyone.”
He further added, “One of the big challenges of the video medium is whether it can be made accessible to everyone.”
At 66, Cerf, who also holds the title of “Chief Internet Evangelist” at Google is hearing impaired and has been wearing hearing aids since the age of 13. he also noted that he has “great personal interest” in the closed caption capability.
Introduced last year, the YouTube users have been able to manually add captions to videos but the feature is not widely used and the vast majority of content on the site does not have captions.
Now, Google needs an ad campaign too!
After being a synonym for ‘search’ one finds it hard to digest the fact that Google is looking for publicity and that too through an ad campaign!
It’s true! Also because after being associated with the ‘search industry’ for so long and consistently, Google is finding it hard to promote other products!
Google Inc., the search engine giant, leasing billboards along major highways in New York, San Francisco, Chicago and Boston this month to promote a bundle of business applications that sells for $50 per worker annually.
As a part of the campaign, a new message will be on display each weekday through August, starting Monday morning.
Google came up with its ‘apps’ package in 2007. However, the cmapny recently rea;lised that its other products need high intensity publicity. As the director of sales and operations for Google’s enterprise division in North America, Michael Lock points out, ‘‘People don’t necessarily think of Google when it comes to how we can help companies.’’
However, the managing director of the company’s creative labs, Andy Berndt added, that as of now, Google doesn’t plan to advertise in other media like magazines, newspapers, television or radio.
Google unveils SMS service for Africa
On Monday, internet search giant Google Inc. unveiled its new service designed to provide information via SMS text message to mobile phone users in Africa. This service from the company is unveiled keeping in consideration the lowest rates of internet penetration in Africa, as the company acknowledged its latest blogpost at tits official blog.
The California based company’s blogpost on this latest development read, “At Google we seek to serve a broad base of people — not only those who can afford to access the Internet from the convenience of their workplace or with a computer at home.”
“It’s important to reach users wherever they are, with the information they need, in areas with the greatest information poverty,” Google added
On one hand as the internet penetration rates are the lowest in the African continent, Google cashed on the latest findings that revealed the world’s highest mobile phone growth rate in the region and that the mobile use on the continent is six times higher than Internet penetration.
According to Google, the new service, Google SMS, will be available first in Uganda. This service can be used to get information, via SMS, on a wide range of topics including health, agriculture tips, news, local weather and sports etc.
Google also announced that it is launching a service called Google Trader, another of its SMS based application.
Google to sell new e-books online
Google Inc. is planning to begin selling electronic versions of new books (e-books) online this year. This is being understood as a potential competition to the market leader Amazon.
According to Gabriel Stricker, A spokesperson from Google, “We’ve consistently maintained that we’re committed to helping our partners find more ways to make their books accessible and available for purchase. By end of this year, we hope to give publisher partners an additional way to sell their books by allowing users to purchase access to Partner Program books online.”
“We want to build and support a digital book ecosystem to allow our partner publishers to make their books available for purchase from any Web-enabled device,” he added in a statement on Monday.
This project undertaken by the Search engine giant is expected to be different from the Google’s controversial book-scanning program. The latest project from Google Inc will enable the book publishers to sell digital/electronic versions of their newest books directly to consumers through Google, placing the internet giant in a direct competition with Amazon.com. Amazon has been selling e-books for its electronic book reader, Kindle.
Microsoft throws a challenge to Google!
Microsoft on Thursday unveiled the new Web search engine, Bing, which Microsoft claims is built to understand what people are seeking for their internet search. This is seen as Microsoft’s challenge to Google Inc. whose search engine Google has more than 50 per cent of the internet search market!
The US software giant is labeling Bing as a “Decision Engine”.
Bing’s launch from Microsoft comes in the wake of Google and Yahoo! announcing enhancements to their search engines and the launch of the much anticipated Wolfram Alpha query engine, which delivers answers rather than directing you to information with a list of websites.
Microsoft chief executive Steve Ballmer said, “Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find. When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web.”
Bing relies predominately on algorithms and key words but instead it had infused some semantic technology to get the intended meanings of phrases, much like Wolfram Alpha query engine.
Google to target ads based on Web surfing habits
Google Inc. on Wednesday announced that the company will use its surveillance of Web surfing habits to figure out which ads are best suited to each individual’s interests. Google’s this practice is likely to shed light on how much the internet giant has been learning about millions of its users around the globe.
Google gets most chunks of its earnings from the advertisement business, showing ads along with the search requests and other content on a web page. The newly announced program would analyze people’s favorite web sites and tag most relevant ads to it.
The ads are all set to debut within the next few weeks. These will initially appear on Google’s YouTube and other sites that belong to Google’s ad network.
The new approach would build on the technology that Google got last year in a USD 3.2 billion acquisition of the Internet ad service DoubleClick Inc.
Google’s this attempt is to catch up with its two major rivals, Yahoo Inc. and Microsoft Corp. who already have been customizing ads based on the past activities of specific web browsers.
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