Microsoft to Market IE 8 More Aggressively
With the launch of Internet Explorer 8, Microsoft hopes to sharpen its edge in the highly competitive Web Browser market and is thus urging holdouts to upgrade from earlier versions of the software.
Since its release five months ago, IE 8 has steadily made its impact in the web browser market, prompting users to leave behind the aging IE 6. This is good news for Microsoft which also expects its latest operating system Windows 7 – to be released in October this year – to erase the bad memories of Windows Vista.
However IE 6 still manages to hold onto a significant 27.2% of the web browser market according to figures released in July by Net Applications. The main reason behind this is the lack of awareness about the latest IE 8 version as well as the feeling that the present browser is ‘good enough’ for regular purposes.
Moreover the recession has also made users wary of trying out newer products and tempted them to retain that with which they have been satisfied in the past. Schools, hospitals and other organizations facing a funding crunch could especially be daunted by the cost of upgrading computer systems to new software.
Microsoft Announces Office 2010 Highlights
Microsoft unveiled some of the highlights of its much awaited Office 2010 on Tuesday including details on the software’s free web version.
Microsoft Corp is scheduled to launch the Office 2010 sometime in the first half of next year. Office 2010 will be the successor to Microsoft’s current Office 2007 which runs only on Windows. The upgraded version of Office will include changes like better copy and paste functions in Word, video editing in PowerPoint, improved tools for data analysis in Excel as well as a more user-friendly “conversational” messaging function in Outlook. Along with these Microsoft also intends to cut down on the number of Office versions in the market. It will limit the eight different versions of Office 2007 currently available to just five versions of Office 2010 when the latter is launched in the market.
At the same news conference on Tuesday, Microsoft also announced that it will be launching certain simplified versions of its new Office suite on the web. Interestingly the web-based versions of Word, PowerPoint, Excel and OneNote will run on browsers other than Windows Explorer too. Not only will the applications run on browsers like Mozilla’s Firefox and Apple’s Safari but they will also run on any other PC or Mac.
More than Half US Companies to Skip Windows 7, Says Survey
A survey has found that six in ten American companies are likely to avoid purchasing Microsoft Corp’s hugely hyped computer operating system Windows 7 due to concerns of cost and compatibility with existing applications.
The survey conducted by ScriptLogic Corp included the response from more than a thousand companies. Results revealed that a majority of the companies were driven by cost-cutting concerns and preferred not to buy expensive operating systems or software updates. While 60% of the companies surveyed admitted that they had no intention of buying Windows 7, 34% said that they will deploy it only at the end of next year. Only 5.4% of the companies were ready to put Windows 7 in place by the end of this year.
While the lack of time and resources emerged as the primary reason for skipping the deployment of Windows 7, around 34% of the companies surveyed said that they were concerned about the compatibility of the new OS with current applications and thus going to give the latest Microsoft offering a miss.
ScriptLogic Corp is a service provider which helps companies to manage their computer networks based on Windows. Microsoft Corp is slated to introduce its newest OS Windows7 on October 22 and the response will be keenly watched especially after the debacle of Windows Vista.
Microsoft adds shortcuts, security to new browser
Microsoft Corp. is all set to release a new version of Internet Explorer on Thursday, IE8. the newer version, as promised by the software giant, will have added features meant to speed up the common web surfing tasks. It is also aimed to enhance the browser’s security measures as those of its major competitors.
Microsoft’s Internt Explorer, commonly known as IE, got a tough competition in recent years from Mozilla’s Firefox, Apple Inc.’s Safari web browser, Google Inc.’s Chrome, the Norwegian entrant Opera. Each of them have been using speed, security enhancements and new features to grab the larger share of web surfers’ growing time online. However, Microsoft clealry remians the mot dominant element, yet after the no. of rivals shot up, the company has been constatly upgrading to maintain its dominance.
Internet Explorer 8 or IE8 is Microsoft’s first major web browser update since its IE7 in August 2006. the company has promised to take care of a no. of annoying daily encounters.
IE8 has reduced the need to copy text from one page and pasting it into the other, thanks to a new icon of list of these actions, labelled by Microsoft as Accelerators. It also allows the users to add new Accelerators to reflect their own search, e-mail and other e-habits.
In an effort to keep related tabs linked, any new tab opened in IE8 would now be tucked with the source page. Also if a single tab crashes in a web page crashes, it wouldn’t bring down the whole of the web page.
The software giant has now added some new privacy features. These including a mode for web browsing that will not store the web browsing history, nor will it small data files called cookies.
IE 8 wil also allow its users to block ads from companies having potential risks like the ones which track web surfing habits across a number of sites, commonly called behavioral targeting.
Google to target ads based on Web surfing habits
Google Inc. on Wednesday announced that the company will use its surveillance of Web surfing habits to figure out which ads are best suited to each individual’s interests. Google’s this practice is likely to shed light on how much the internet giant has been learning about millions of its users around the globe.
Google gets most chunks of its earnings from the advertisement business, showing ads along with the search requests and other content on a web page. The newly announced program would analyze people’s favorite web sites and tag most relevant ads to it.
The ads are all set to debut within the next few weeks. These will initially appear on Google’s YouTube and other sites that belong to Google’s ad network.
The new approach would build on the technology that Google got last year in a USD 3.2 billion acquisition of the Internet ad service DoubleClick Inc.
Google’s this attempt is to catch up with its two major rivals, Yahoo Inc. and Microsoft Corp. who already have been customizing ads based on the past activities of specific web browsers.
Recession knocks at Technology’s epicenter - Silicon Valley
It’s being talked about in every corner of the globe. And now, even in the technology’s hub, Silicon Valley. The global recession has now begun to impact the Technology’s Mecca, and worst, it’s likely to stay longer.
When John Donovan, chief technology officer at Dallas-based AT&T Inc., said “Consumer technology changes so fast that any company that tries to pause is likely to be overrun by its competitors”, it was strongly felt that the pace of the technological developments is least likely to slowdown fearing recession.
However, tech giants like Intel Corp and Microsoft Corp, Hewlett-Packard Co., Yahoo! Inc., Adobe Systems Inc., Sun Microsystems Inc. and Palm Inc. are amongst the many firms who have decided to trim their staff by many thousands. This move from the tech world comes as an effort to cope up with the financial meltdown which has forced the industry to hack their advertising and investment expenses.
Silicon Valley, the corridor of office parks stretching between San Francisco and San Jose, is the headquarters of many world renowned technology companies. It has lost an estimated 11,700 jobs last year and the analysts say that this is just the tip of the iceberg!
Going by the official figures, California’s unemployement rate hit a 14-year high of 9.3 % in December 2008, 2.1% above the national average of 7.2. And also, any further increment in the figures should not be surprisig for anyone.
Believing the Goldman Sachs Group Inc., the global expenditure on computers and softwares is expected to slip by another 8 percent in the financial year 2009-10 in the U.S., Western Europe and Japan.
Andy Miedler, a senior technology analyst at Edward Jones, feels, “Layoffs and cost-cutting are unfortunate, but companies have to make tough decisions in a rough economy to preserve their own financial position.
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