Nokia blames apple for patent violation
Carrying on with it’s legal fight with the American giant apple, Nokia alleged on Tuesday that Apple’s almost all the products violate Nokia’s patents and not just their iPhone.
On Tuesday, Nokia also said that the company has filed a complaint against Apple with the US International Trade Commission.
The Finnish phone making giant Nokia, said that Apple’s iPhone, iPods and also the computers, violate its intellectual property rights.
Earlier, Nokia has sued Apple over the massively popular iPhone, claiming it infringes on 10 of its patents related to phone calls and Wi-Fi access.
Later, apple countered with a fresh lawsuit alleging that Nokia has copied aspects of the iPhone in its own phones.
Holiday cell phone shopping up threefold: eBay
According to the figures release from eBay, in this holiday season, more and more shoppers have used their cell phones to make purchases than in past years.
The largest online marketplace operator announced on Monday that people used cell phones to buy 1.5 million products in the past several weeks of the ongoing holiday season. This figure is three times the figures obtained last year.
eBay also said that the holiday mobile purchases included a 1966 Chevrolet Corvette that was sold for USD 75,000 and a 23-foot boat that sold for USD 19,108. Combining both the mobile and the traditional online purchases, eBay users bought more than 500,000 Zhu Zhu Pets robotic hamsters.
eBay said that about 6 million people have eBay’s applications on iPhones and people use their mobile application to visit its site more than 2 million times each day.
Google plans Android event in January
Amid wide spread speculation that Google plans to release its own smartphone, the internet giant announced its plans on Tuesday to hold a press event next month about its Android mobile phone operating system.
The Mountain view, California based internet giant Google has sent invites to the press, asking them to attend an “Android press gathering” on January 5 at the company’s headquarters.
The invitation said, “With the launch of the first Android-powered device just over a year ago, we’ve seen how a powerful, open platform can spur mobile product innovation. And this is just the beginning of what’s possible.” However, it did not provide any further details about the event.
This invite, however, comes amid all the speculations that Google is prepared to release its own brand smartphone called “Nexus One”. This phone is expected to be sold directly to the customers without any tie-up with any of the telecom carriers.
The device is also being tested by the Google employees internally.
AT&T suspends online sales of iPhones in NYC
For unspecified reasons, AT&T has stopped selling iPhones to the New York customers from its Web site.
The company failed to explain the reasons behind the unprecedented suspension, which started a few days ago. The company only mentioned on Monday that, it periodically “modifies” its distribution channels.
On AT&T Inc.’s Web site, the New York customers, identified by their New York City ZIP codes, are told, “Please shop for another phone.”
AT&T also acknowledged that its data network has been overburdened with iPhone users in New York and San Francisco.
The iPhone, however, are still available in New York retail stores and from Apple Inc.’s Web site.
Nokia’s cheapest Navigator
Mobile phone making giant Nokia has added another handset to its low-end portfolio with the unveiling of Nokia 2710. The new Navigator branded handset comes pre-loaded with Nokia Maps with a lifetime maps license.
Out of the various other features included in it, is the turn-by-turn driving navigation with full voice guidance, which recalibrates routes depending on the driver’s current GPS location.
The new handset from Nokia boasts of a 2.2 inch display and a 2 megapixel camera. Also, there’s a 2GB MicroSD card with the phone which claims an 18 day standby time with 4.3 hour talktime.
The Nokia phone, Nokia 2710 sports a 3.5mm jack as well as a car cradle that the users can use while on the move.
The 2710 Navigation Edition is expected to hit the stands by the second quarter of 2010 for $163 (Rs 7600).
Nokia unveils budget slider phones
Nokia has revitalized its slider phone range with the addition of two new mid-range mobile handsets titled, Nokia 6700 Slide and Nokia 7230.
Both the newly introduced phones are 3G capable and targeted at a specific design conscious consumer. They have been optimized for sharing content over the Internet.
The new Nokia 6700 slide features a 2.2-inch QVGA display, offers 3G connectivity, a 5 megapixel camera with Carl Zeiss optics, dual LED flash and capture key, web browsing. This one is based on S60 operating system. Additionally, the 6700 slide also features FM radio and music player and support for up to 16GB microSD memory card. The phone will be launched in early 2010 and shall be priced at Rs. 11,200.
The second slider Nokia 7230 features a 2.4-inch display, a 3.2 megapixel camera, FM radio, Bluetooth, Xpress audio messaging and 2GB memory. The phone will run on S40, Nokia’s proprietary OS. Nokia 7230 will be available by early 2010 and is expected to be priced around Rs 7,000.
Sony Ericsson launches 3 smartphones
One of the top mobile maker companies, Sony Ericsson has launched three new smartphones in the Indian market, priced between Rs16,950 and Rs35,950.
With the new trensy handsets, namely, Satio, Aino and Yari, the company aims to set the trend for the new age smartphones, the president of Sony Ericsson Mobile India, Anil Sethi said.
He added that the company now aims to focus on the smart phone category for the next two-three years to boost its sales. “Once the 3G spectrum allocation happens, we can roll out more features with better network,” Sethi said.
Built on Sony Ericsson’s strengths in music, imaging, gaming, applications and content services, the new phones aim to rejuvenate the entertainment aspect for its users, the company declared.
The Satio, priced at Rs 35,950, comes with a 3.5-inch screen and offers a 16:9 widescreen format with 12.1 megapixel camera. The Aino offers services to access content stored on a PlayStation 3 from anywhere in the world through a Wi-Fi connection. In addition, this also offers remote play access to videos, television shows and photos. The mobile has an eight megapixel camera and is priced at Rs 28,950.
Yari enables users to make the moves in front of the screen and play games without even touching the phone. The Phone comes with a five megapixel camera and is priced at Rs 16,950.
Broadcasting to mobile
Technological advancements have enhanced the life by far. First it was the portable computers and now comes the portable news desks!
TV stations in 22 U.S. cities are all set to broadcast their signals in a format designed to be received by mobile devices like cell phones, MP3 players, GPS units and in-car entertainment systems. The announcement came on Thursday at the International Consumer Electronics Show, Las Vegas, where the manufacturers also showed off a couple of prototype devices.
This service which grants the residents the access to local news, weather and traffic updates will be rolled out within this year free of any costs.
Open Mobile Video Coalition (OMVC), the mobile TV broadcaster group, aims at 22 US markets which together caters to about 35 percent of the households including New York, Chicago, Philadelphia, San Francisco, Boston, Washington and Atlanta.
The conventional digital TV broadcasts fail to be caught by cellular phones, but OMVC claims that this would not be a problem in “Mobile Digital TV”. If the product comes out as desired, it would aid in effective crisis management and can play an important role in other emergencies too.
Mobile Advertising – Current and Future Trends
Which one of the following sentences makes the most sense?
1. Hollywood is going to shutdown in 2008
2. The 3G Network is obsolete
3. Mobile Advertising is an emerging potential revenue market
I would say #3, if anybody disagrees with me please write me with your comments, but for now, I’m going to take a stand on #3
Mobile Advertising Market
Mobile phones have become a part of every human’s daily life. Recently, technology giants such as Microsoft and Google have launched into the emerging Mobile Advertising market to pursue a piece of the mobile ad revenue pie. From a subscribers viewpoint the most popular and simultaneously annoying method of advertising for subscribers is SMS advertising. Advertisers run ad campaigns with varying ad types; text, fullscreen or banner ads to target different age demographics, gender and location statistics obtained from user profile information. This targeting method is accomplished through various mediums such as WAP, SMS, MMS and also through mobile email client applications such as Consilient Push.
WAP advertising is one of the break-out advertising mediums as many subscribers use their mobile phones for internet access due to competitive and very affordable data plans offered by their mobile carriers. The traffic generated on each carrier’s WAP portal is now much higher than any other medium which leads to a high revenue generating source.
WAP advertising Technology
The mobile advertising technology used to deliver ads to the subscriber has grown quite sophisticated, allowing advertisers to target specific users by numerous targeting parameters to deliver a much more focused advertising campaign. When the subscriber visits the carrier’s WAP portal page, the WAP gateway communicates with the ad server and obtains the ad image source URL and then sends this information to the mobile device for the device browser to make a request to fetch the image source of the ad. The advertisements are served with varying types of user actions for that particular ad. Click-to actions can include: Click To Call, Click To Email, Click To SMS, Click To Browse, Click To Download and Click To Chat. Also the ads will be served based on a priority ranking system. In addition, the advertiser’s budget capping for impressions and clicks will also be taken into account, set by the advertiser for each of their advertisements.
There are other ways of presenting the advertisements such as eCoupons, live streaming video etc. Recently, many mobile carriers have launched into this market relying on the ad revenue model to offer some of their services for free. This helps to build a huge subscriber base quickly and allows publishers to publish their campaigns and associated advertisement’s.
From a subscriber’s point of view, they enjoy the free services provided by the carrier, at the cost of receiving a few advertisements on their phone which is probably just a minor inconvenience to get the service for free. WAP advertising is even more preferable as this method of advertising doesn’t choke subscriber’s mobile message Inbox unlike SMS advertising.
In my next article, I’ll discuss the technology involved in the advertising concept followed by some of the more popular advertising solutions and their technology.
-Anu works in Canada and is an expert in developing advertising applications for mobiles. Besides that she loves cooking geek!
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