Android expected to overtake iPhone by 2012 : Study
Acoording to the new report published by market researcher Informa Telecoms and Media, the sales of Google’s Android smartphones are expected to exceed the sales of Apple’s iPhone by the year 2012.
Web giant Google released the first beta developers’ kit for its Android Operating System platform in August last year. The first handset, the G1 smartphone was launched the following month, September. Their second handset, the Magic, is expected to arrive next month.
On the other hand, Apple’s iPhone was first launched in the U.S. in June 2007. The iPhone 3G phones hit stores last July, barely a few months before the launch of its Google rival.
However, both of the two smart phones are faring far better than the Symbian OS. In fact the two, along with BlackBerry OS, Linux and Windows Mobile are gaining huge popularity in the market over the oldest in the field.
According to Informa, last year’s smart phone sales were as high as 162 million units and for the first time the figures surpassed the annual laptop sales. The analyst forecasts smartphone penetration is expected to reach 13.5 percent of new handsets sold this year.
According to Gavin Byrne, a research analyst at Informa, “The smartphone segment is not as simple as it was a few years ago. In 2008 there were almost 162 million smartphones sold, surpassing notebook sales for the first time. The decision to move the Symbian platform to open source is crucial in maintaining its leadership over Android, Linux and Microsoft.”
He further added, “While demand in the mid tier will fall away during 2009, sales of new smartphones will grow by over 30 per cent to 211.2 million units, driven by innovative new devices and operator subsidies designed to promote mobile data consumption.”
The research also suggests that the smartphone sales will continue to be immune to the global economic downturn, maintaining “robust growth” of 35.3 percent, year-on-years; however the total handset sales will not be so resilient and are set to fall 10.1 per cent.
The iTunes app store is a new industry
The iTunes app store was one of its kind on the internet when Apple opened it in July. But in the next 6 months the idea is set to be adopted by several companies. Google has announced that it has plans to expand into the market, while T-mobile, Microsoft and Symbian are expected to follow. Developers will be able to sell downloadable applications that will make mobile phones more useful and entertaining.
The appeal of an online app store is evident. 60 million apps have been downloaded from the iTunes app store. The store had an average of $1 million in sales everyday for the first month.
The app store is increasingly worrying for Microsoft in particular since the iPhone buzz is starting to dig into Microsoft market share in the Mobile Phone operating system market. Microsoft is expected to launch the Skymarket where it will sell apps for its operating system, Windows Mobile 7, which is expected to be released in 2009. Google will be doing so a little earlier as their Mobile operating system Andriod is anticipated to arrive later on this year, for which it will open the Android Marketplace. Which I think will be a significant blow to Apple since the andriod will be capable of operating on a range devices and therefore its app store will have a much larger market.
Faizan Zakir Cyberzest.com
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