Google to target ads based on Web surfing habits

March 12, 2009 · Filed Under News · Comment

Google Inc. on Wednesday announced that the company will use its surveillance of Web surfing habits to figure out which ads are best suited to each individual’s interests. Google’s this practice is likely to shed light on how much the internet giant has been learning about millions of its users around the globe.

Google gets most chunks of its earnings from the advertisement business, showing ads along with the search requests and other content on a web page. The newly announced program would analyze people’s favorite web sites and tag most relevant ads to it.

The ads are all set to debut within the next few weeks. These will initially appear on Google’s YouTube and other sites that belong to Google’s ad network.

The new approach would build on the technology that Google got last year in a USD 3.2 billion acquisition of the Internet ad service DoubleClick Inc.

Google’s this attempt is to catch up with its two major rivals, Yahoo Inc. and Microsoft Corp. who already have been customizing ads based on the past activities of specific web browsers.

Tags: ads, DoubleClick Inc., Google Inc, Internet, Microsoft Corp, Web surfing, Yahoo Inc.