The Big Four Platforms For Social Media Marketing
It was likely in the distant past that you last opened the yellow pages to retrieve information regarding a business, service or product. Print marketing used to be the norm, but with the infinite reach of the span of the internet, print marketing is rapidly becoming obsolete. Instead, the practice of social media marketing is quickly becoming the standard form of marketing for the 21st century.
Social media marketing consists of promoting a brand, product, service, business or organization over social networking platforms. Of the hundreds of available social media marketing platforms, the largest and most commonly used are Twitter, Facebook, Flickr and YouTube. The first of the aforementioned, Twitter, is most effective at spreading messages virally over the internet. Although these messages are limited to 140 characters, they are often very effective for providing a teaser and linking to the organization’s website to provide more information.
Facebook is another extremely popular social media marketing platform. In fact, if Facebook were a country, it would be the third most populated place in the world. The majority of Facebook users have personal accounts, however Facebook has extended the opportunity to businesses, brands, organizations, causes and products to have fan pages set up where personal users can “Like” a page, showing off their preference or appreciation for that product.
The two other main social media marketing platforms are YouTube and Flickr. YouTube receives over 2 billion views per day and is a video sharing website. Anyone can make a video and upload it to YouTube and share it with the world. Many businesses are harnessing the power of YouTube, recognizing its ability to virally spread low-budget (or free!) videos. Similarly, Flickr is a photo sharing website which allows users to create photo galleries, tag their photos and share them with the world. Both YouTube and Flickr allow for videos and photo galleries to be embedded directly on external websites.
Organizations have adopted social media marketing, particularly over these large four platforms, to effectively market themselves over the internet. It should be noted that maintenance of social media marketing is a significant time commitment. Stikky Media is a company specializing in social media marketing for businesses who lack the time commitment or technical skill to do it themselves. Talk to Stikky Media today for more information on what they can do for you.
Prior to implementing your own social media marketing campaign for your business, organization, brand, product or service, be sure to check out Stikky Media who can sculpt a professional social media marketing campaign for you.
YouTube Marketing Advice And Tips
YouTube is not only the world’s largest video sharing site but it’s also the second largest search engine (behind parent company Google). So if you want your stuff to be seen by people then you need to show up on there. So here are some quick tips on how to do just that. Now remember, YouTube officially does not allow you to use it for commercial purposes but you can still do YouTube Marketing.
Videos are still difficult to index in most search engines and they could use a little help. YouTube now offers automatic captioning on all videos uploaded there. The good news is that it is extra text that is searchable by search engines. But you can help your cause by also creating subtitles for your videos. Subtitles will help you get the message out to more people. Plus, you can create them in multiple languages. That means that your message will be easily found in search engines because subtitle files are text and all search engines can read that.
So you’ve got a product to sell and you want to use YouTube to market it. Did you include a call-to-action in your video? Did you give the viewers a link to where they can instantly buy what it is you are selling? This is vitally important if you want to boost sales and increase conversions. Monty Python did this via their YouTube channel and had such a massive response even they were surprised.
Increase your ranking on YouTube by being active in the community. The static text that you attach to your videos is important. The title, description and tags are used to help rank your video. But so are views, ratings, playlist additions, flagging. On top of that they also use more social features to determine the rank including embedding, sharing, commenting, channel views and subscribers as well as inbound links. How do you get all of those things? You do the same for others. By being an active part of the community you will increase the chance that others will do the same for you, visiting, commenting, subscribing etc. Without any of that you’re really missing out on half of the game.
All of that will count for naught if your content is rubbish. The phrase content is king was never more true than at YouTube. Your videos have to be informative and give the user information that they want, need and might not be able to find elsewhere. But you can’t structure your videos like a boring college class or a horrible infomercial. No, you’ve got to make the content interesting and compelling but still get the point across as best as possible. That means being real and talking straight to the consumers. It means not going overboard on flashy, useless things and instead keeping it down to earth and accessible to the lowest common denominator.
Sure, all of that sounds easy but mastering the ins and outs of YouTube Marketing is a massive task. That means you will need all the information you can get and there are many valuable resources available on the Internet and in book stores. Being well prepared is the key to success in using YouTube to market your company or product. If you’re not careful you’ll just end up spinning your wheels and wasting time and money. To get the most out of your YouTube marketing campaigns you need to know how to get the best results.
To learn more about video marketing and video SEO, or VSEO, visit ReelSEO. ReelSEO offers video search optmization news, information, tips, advice, and best practices to help internet marketers make the most out of their online video efforts.
Affiliate Cash Ultimatum - Some Basic Traffic Tips
Today, you can start you business with little or no cost, as long as you have the courage. One way to do that is by becoming an affiliate marketer. Unlike other business models that you might heard before, you don’t need to handle product creation part and the shipping cost. Which means, there’s no need for huge capital for start.
However, most affiliate marketers quit the business too soon. In fact, most beginners think that affiliate marketing is hard. The main reason would probably traffic and competition. Getting traffic to their affiliate links and websites is not that simple, especially when they try competitive niches like web hosting and internet marketing.
This article will highlight two of the most common traffic source for affiliate marketers. If you want to learn more about traffic and conversion, get the proper education about this business. Just like normal day job, becoming successful with affiliate marketing requires education. One great course for beginner and intermediate affiliates would be Affiliate Cash Ultimatum.
1. Pay-per-click advertising.
Pay-per-click, or better known as PPC is one targeted traffic source on the web. It is cheap and the traffic can covert well if you target the right keywords. One of the best PPC program on the internet is from Google, that is their famous Adwords program.
One big mistake made by beginners is bidding on broad keyword terms like computer, weight loss and make money. They think that the more traffic they receive, the more money they will make. While this fact is true, not all traffic will convert into sales. Getting traffic from such keywords could cost you arms and legs, but it won’t do any good if none of them are converting into sales. The best would be to research and pay for one long, specific keyword phrase.
Content network could be a source of cheap traffic if you know how to convert it. However, if you are less experienced, you should avoid using Google Content Network.
2. Viral marketing.
Viral marketing can happen on the internet in many ways. For merchants, they can easily gain viral traffic and build their brands by providing good products. For affiliate marketers, you can gain viral traffic by providing quality content, whether videos, blog posts, articles or freebies.
Thanks to web 2.0 technologies, viral marketing and video sharing can be done easily. If you want to promote one eBook product, you can simply create video tutorials using free programs like Windows Movie Maker or Camstudio and upload to Youtube.
These video sites provide tools to share the videos easily. The better your videos, the more people will share them around the net. The more viral traffic you get and the more people will know about your website.
Affiliate Cash Ultimatum is an excellent online marketing course to learn affiliate marketing and traffic generation. For more details, visit Affiliate Cash Ultimatum website.
Tips And Solutions For Optimizing Your Internet Campaign With Simple Video Marketing
Internet marketing is a highly competitive business. If you want to beat out the competition, you have to make certain your product is getting more and better exposure. The only way to maximize your profits is to create a positive reputation for your brand or business and market, market, market your products.With the advent of video streaming online, one of the greatest ways to advertise your business is to use video marketing. There are many Internet businesses out there that are using video marketing for their own advantage, and they are seeing good results. If you want to understand the real power of video marketing, check out the people already using video in their sales campaigns. Both their brand and their profits have gained in momentum and market share. Each business is different, so you can’t simply copy one strategy as a complete blueprint for your own; you will need to adjust it to suit you where needed. There are two things you should focus on.
Viewers become more fully immersed in video advertisements in a way that is unlike other forms of marketing since they are not only seeing the message, but also hearing it. In this article we will look into two video marketing tips and how to use them more effectively: Your Videos Can Be Short And Sweet
The beginning of your video is the most important section. You need to get your message across with no hesitation in the first ten seconds. Don’t hesitate to speak on your central points early on. To put it another way, be sure you videos are concise and polished. Worried about your high-tech skills? Don’t be! Write your script the old fashioned way and then outsource the actual video editing to someone whose tech skills far exceed yours.
Savvy internet marketers who’ve been in the game for some time now recognize the crucial need for a strong squeeze or lead capture page. This is simply the quickest and most effective way to obtain a visitor’s vital contact information, including their name and email address, so that you may continue to reach them with the latest news and offers about your business. The squeeze page should be simple and tidy, the opt-in form should be easy to locate and easy to fill out. Try to keep the entire page within a single screen. It should require minimum scrolling in order to grasp all of the information. It would be okay if some scrolling is required to read the entire text, though.The main content of your video should be highlighted by using simple bullet points.
Many Internet marketers ignore this critical step. If you’re not monitoring video stats, then you have no idea what is working and what isn’t. There are tons of ways to track your traffic sources and tweak your campaigns accordingly. It takes a little time and effort, but without the stats, you won’t know what impact your videos are having on your target audience and you won’t have any data to help you improve your techniques.You’ll want to look at such things as how long your prospect viewed the video, how much traffic you received from YouTube and similar sites, what percentage of your prospects became customers, and so on. Online tools are available that will capture this kind of data for you. Optimized performance of your video for long-term successful results requires analyzing as much data as possible and equals successful business performance. Take your video campaigns just as seriously as you do your other marketing techniques. The bottom line is whether or not your campaigns are performing as well as you need them to.
Every market on the Internet has competition, which is why you need to be ahead of time. By applying video marketing to your business, you’ll be able to expand your marketing horizons and have a better view of where you’re headed. The whole point in advertising in the first place is to get a wider audience share. It only makes sense to use as many different advertising means as possible. Video advertising can dramatically improve your market share and maximize your campaign revenues.
I was really impressed by this promotional video demonstrating K Swiss Sneaker. Try using videos yourself, and see how they work for you, take a look at K Swiss Sneaker site.
Google adds automatic captions to YouTube
This deserves applaud! In a significant move towards helping the deaf in the intert age, Google Inc. on Thursday announced that the company was now on adding automatic caption capability to videos on YouTube.
Google stated that the machine generated captions would initially be available only in English and on videos from 13 YouTube “partner channels”. However, the company aims to extend the feature eventually to all videos uploaded to the site.
Vint Cerf, popularly known as the Father of Interent, and also the Google vice president observed, “Google believes that the world’s information should be accessible to everyone.”
He further added, “One of the big challenges of the video medium is whether it can be made accessible to everyone.”
At 66, Cerf, who also holds the title of “Chief Internet Evangelist” at Google is hearing impaired and has been wearing hearing aids since the age of 13. he also noted that he has “great personal interest” in the closed caption capability.
Introduced last year, the YouTube users have been able to manually add captions to videos but the feature is not widely used and the vast majority of content on the site does not have captions.
YouTube May Start Offering Online Pay Movies
Popular video-sharing site YouTube is reportedly talking to major Hollywood studios on a deal to stream rented movies which if successful will mark its first move beyond the world of advertising and amateur videos.
Google-owned YouTube was sounding out studios like Warner Bros, Lions Gate and Sony according to reports first published on the online edition of Wall Street Journal. Even though the talks over streaming movies on the video-sharing site are incomplete, sources indicate that YouTube was considering charging a fee for videos as against merely depending on advertisements to fund the movies. However YouTube was likely to settle for this plan only if the videos were available to it at the same time that the DVDs were released in the market.
If successful the deal will place YouTube in direct competition with other online movie rental sites like Netflix, Apple’s iTunes Store and Amazon.com. however YouTube scores over these sites in its massive traffic since it constituted the chief draw among all other Google sites which together attracted nearly 121 million viewers in July this year, according to data provided by comScore.
YouTube till now has been mainly streaming snippets of the latest movies provided by studios or contributed by viewers. If reached, the deal will mark its first foray into the world of professionally produced videos.
Now get your Google acc similar to your YouTube
Google is taking you deeper into its networking world! Now sign-up for a YouTube account and automatically get a matching Google account for yourself!
According to James Phillips, YouTube software engineer, People signing up for an account with them will be automatically given a Google account. Phillips announced this on YouTube’s official blog on Thursday.
“We feel that by jointly connecting accounts, you can take greater advantage of our services both on YouTube and on Google,” Phillips wrote.
He further added, “Especially, as we start to roll out new features in the future that will be powered by Google technology.
Phillips called for the audience feedback along with his blogpost to gauge the public reaction to the California based company’s new move.
Google accounts have been providing the users an access to iGoogle custom home pages. Alongside, it gives an access to blog readers, text applications and other online services offered by the Internet giant.
Google bought the largest online video-sharing site in 2006 for USD 1.65 billion. This move by Google seems to be one of its initiatives to take homer the millions of YouTube audience.
According to Phillips, the present YouTube members without a Google account will continue to use the popular online video-sharing service however some of the new features, that get added over time, might not be available to them.
Google to expand TV ad service to online video
Google Inc. is reportedly testing a new service that would help it in expanding its television-ad brokering business to YouTube and videos on other websites.
Google’s ad business makes a major contribution to the company’s yearly revenues and profits too. Google has recently dropped its Print advertising business.
However, Google’s this move comes in the wake of the ever multiplying numbers of people who are watching television online.
Google’s director of television ads, Michael Steib, has told The Wall Street Journal that the internet giant is presently working on a technology that would enable the advertisers to buy ads across Google TV, YouTube and other websites using the same interface.
According to Steib, Google is testing the service with a small group of advertisers. This has been titled as Google TV Ads Online. The official introduction is expected in the following months.
Google is currently earning staggering 97 per cent of its revenue from its online advertising. The company is optimistically expecting that this new service would make it easier for bigger brand advertisers to spend across both traditional and online media.
YouTube topped 100 million US viewer mark in January
According to comScore, the number of US internet users watching videos at YouTube hit a record setting monthly high, reaching a hundred million in January.
The total number of videos watched online in the month of January but the citizens of US mounted to 14.8 billion, up by 4 per cent from the previous month. As reported by comScore, 91 per cent of the growth was contributed by videos on YouTube. The Google owned YouTube, ranked as the top US online video website had 6.4 billion hits for the videos in January.
Ranked second was Fox Interactive Media, for the second highest number of videos viewed, 552 million. Fox also owns online social-networking website MySpace which accounted for 54.1 million of those online video watchers.
Yahoo! Emerged as the third favorite online destinations amongst the US citizens accounting for 374 million videos watched.
Google emerged as the clear winner according to the comSource report. Reportedly, 147 million US Internet users watched an average of about101 online videos each in January. Out of these, 102 million preferred using Google-owned sites. And there again YouTube topped accounting for the hefty ninety per cent share.
Microsoft websites were ranked fourth with 30 million viewers.
Cyber crime : Technological Threat
Computer together with the technology’s most sophisticated advancement, internet, has aided everybody’s work. Be that an office, a bank, a ticket counter, school homework, a showroom think of any place and computers have reached there. Sadly they have reached the world of crime too. Cyber crime, the unlawful acts wherein the computer and internet are either the tools or targets or both, today is one of the worst intensifying problems globally.
Cyber crime involves less of a risk because the criminal can’t be seen, they are as virtual as the cyberspace itself. Sometime down the lane, you might just run into the person who has all your passwords, say sorry and excuse yourself! Cyber crime is easy too. The expert spammers and hackers, with the use of the most sophisticated technology have developed every technique to break into any website/mail account.
Criminal activities in the cyberspace are on a sharp rise. This includes a whole array of activities that it gets next to impossible to list all. Illegal distributions of softwares which are mostly copyrighted material to cyber terrorism, the world of cyber crime has expanded to a very large extend.
Hacking and Spamming has widely increased. There is a major threat to personal data and passwords. Blogs, online forums, chat rooms, Wikipedia, YouTube, Twitter and many other aren’t safe either. These rely on effortless downloading/distribution, publishing, and other information-sharing techniques which leaves every user vulnerable to cyber infections. Hackers have made their presence felt at the Social Networking Sites (SNS) like Facebook, Orkut, MySpace etc too. Recently, Orkut ‘communities’ of former India Prez APJ Abdul Kalam and Indian cricket star Rahul Dravid were hacked and abused by the hackers to send vulgar messages to the members and hack their accounts.
The transmission of pornography has also amplified. Frauds worth billions over the World Wide Web have happened. E-commerce sites are the most vulnerable targets. Cyber crime has left many in double minds when it comes to choosing the option of e-banking. Drug trafficking too has expanded by the use of encrypted e-mail and other Internet Technology.
And the latest, terror groups too are now emailing their agenda to the governmental authorities! Their accesses to governments’ official websites have left many wondering about the security on the web. Hoax emails are sent to terrorize authorities and citizens alike.
After all its 21st century and the evil bytes are fast replacing whizzing bullets. And for those who are surprised, this is merely the tip of the iceberg!
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