Yahoo Experiments with Small Changes on Front Page
With small steps at a time, Yahoo has undertaken what may be the largest overhaul of its home page in recent times.
Yahoo.com is most visited portal page on the Internet with over 100 million people from America alone, stopping by the site every month. A major revamp of a home page of such staggering popularity is fraught with enormous risks. If the changes do not meet the expectations of even a small proportion of Yahoo’s audience, the company stands to lose millions of users and several millions of dollars in advertising revenue.
This is the reason why the changes on Yahoo’s home page are being introduced in very small measures and to a small segment of its audience at a time. The company is also keenly awaiting feedback from its users on the changes that have been introduced in the front page. Eventually Yahoo intends to put up, several months from now, a completely different and presumably better home page without alienating any of its users with the impact of a sudden change. This form of stealth innovation is increasingly becoming common among the biggest Internet portals which face the challenge of introducing new features without putting off their loyal audiences by springing sudden changes on their sites.
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